There are many different types of adverts on social media, some overt and some more concealed.
The most common types of digital adverts.
Display advert: Banners above web pages and pre-roll videos, such as those that play before watching something on YouTube.
Paid-for promotion: Promoting a product or service in a post or within a social media ‘feed’.
Brand-owned content: When a brand has a social media account and uses it to engage with consumers through messaging and networking.
In-game advert: Uses virtual advertising opportunities in commercial games, such as on pitch-side signs or by product placement.
Advergames: These are games produced specifically for a brand. They are designed to get customers to come back to a brand location regularly to play the game, win prizes, share information about themselves and invite friends to play. Vlog advert: Where a video-blogger partners with a brand or company to advertise their product. Sometimes these are paid for and other times
Vlog advert: Where a video-blogger partners with a brand or company to advertise their product. Sometimes these are paid for and other times vloggers are given products for free in the hope they will talk about them.
Search advert: These adverts are based on the words put into a search engine, e.g. Google, Bing, Yahoo. They are usually among the first few results and should be labelled as an advert.
Time to Talk
Think about which of these advertising techniques are successful and why. How do companies know which adverts to use for which products and services?
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