Adverts we see

How do companies know what we like?

On social media, any information we give will be used to generate adverts which are appropriate to us (based on things like our age, gender and location).

Once we’ve signed up, our actions on the platform will influence the adverts we see; including what we choose to read, like, comment on and share. This is why, when we sign up for a service, we should read the terms and conditions and think about the information we reveal online and only use age-appropriate services. We should also be aware of who the organisation is giving our details to, how it may be used in the future and how to control our privacy settings.

Once we’ve signed up, our actions on the platform will influence the adverts we see; factors include what we choose to read, like, comment on and share.

Remember…

  • Read the terms and conditions
  • Use age-appropriate services
  • Control privacy settings

Did you also know that our actions outside of the social media platform may also influence what adverts we see within it?

For example, we might see an advert in our newsfeed for something we searched for on a different website. The reason this happens is that any information we give online is fed into an algorithm, which then decides which adverts we will see in the future. However, you are able to control some of the information fed into the algorithm and aspects of the process itself. The most popular types of social media all have privacy settings that enable us to point out the system has made a mistake and shown an advert we don’t wish to see or is not suitable for us.

As our online behaviour has evolved, products and services have been created to hide user information from online algorithms and stop people seeing adverts. These are often called ‘adblockers’.Using adblockers means that sites providing content and services, at little or no cost, do not receive the money they should expect through the value exchange.

Time to talk:

Discuss how advertisers collect information about you. What information are you happy to share and what would you like to keep private?

We would love to hear your views on this topic, or outcomes as a result of trying out the suggestion above. Please send them to getmediasmart@vivome.com.

Find out more about our #OpenMyEyes Campaign in collaboration with Media Smart UK here.

To access free body image teaching resources, click the button below.

Source: Media Smart Body Image and Advertising: a guide for parents and guardians