Advertising regulations

Are there advertising regulations online?

All advertising is self-regulated by different organisations working together:

• The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) make the rules. These committees are made up of representatives of advertisers, agencies, media owners and other industry groups.

• The independent Advertising Standards Authority (ASA) makes rulings and enforces them, working with Ofcom to regulate TV and radio advertising.

If you’re interested in discovering more, the ASA publishes its decisions and provides information about its work on their website:

Time to Talk

Discuss why there are age limitations on some websites and not others. What if users say they’re older than they are? What difference might this make to the adverts they will see?

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Find out more about our #OpenMyEyes Campaign in collaboration with Media Smart UK here.

To access free body image teaching resources, click the button below.

Source: Media Smart Body Image and Advertising: a guide for parents and guardians

Find out more:

The NSPCC provides a range of useful information including: Share Aware, a campaign for parents, offering information and advice on how to keep young people safe online. Link:

Net Aware, a research tool with detailed information about each social media platform, including the pros and cons of use. Link:

ParentPort has been set up by the UK’s media regulators. They have joined together because they share a common purpose: to set and enforce standards across the media to protect children from inappropriate material. Link: online-safety

Insafe is a European network, comprised of 31 national awareness centres. Every centre implements awareness and educational campaigns, runs a helpline, and works closely with young people to ensure an evidence-based, multi-stakeholder approach to creating a better internet. Link:

Your Online Choices is a guide to behavioural advertising, the practice based on internet browsing activity that allows brands to deliver adverts to web users which reflect their interests. It includes tips for managing the adverts you see and how to use the privacy settings on your computer. Link:

KidSMART is a website designed for children from Childnet International. Childnet is a charity set up to equip children and young people to navigate the online world safely and develop new technologies that promote and protect the rights of children. Link: Link:

Parent Portal gives parents, teachers and guardians the tools they need to ensure the children in their care are safe on Facebook. It includes information and advice on what to say, when to do it and how to be a good role model, as well as offering connections to safety experts. Link: